The Effects of Corporate Social Responsibility on Brand Loyalty - TOEFL Writing Integrated Practice Test

The TOEFL iBT^® exam evaluates candidates on different types of abilities, especially on their communication skills. Among all the test sections, the Writing Section is one of the significant ones, requiring diverse skills from TOEFL examinees.

The practice test on 'The Effects of Corporate Social Responsibility on Brand Loyalty' aims to enhance your writing abilities, concentrating specifically on the Integrated Writing task of the TOEFL test. It aims to assist you in understanding task instructions, structuring responses effectively, and enhancing your performance in the TOEFL Writing segment. So, let's start your journey towards attaining your desired TOEFL score!

Writing Instructions:

• You'll read a passage and listen to a lecture on an academic topic.
• You may take notes while listening to aid comprehension.
• Then you will write a response to a question that asks you about the lecture you heard.
• Answer the question comprehensively using information from the lecture. Avoid expressing personal opinions in the response.
• There is no strict word limit. However, an effective response is considered to be within 150 to 225 words.
• Your response will be assessed based on writing quality, content accuracy, and completeness.

Corporate Social Responsibility (CSR) has a big positive impact on brand loyalty because it builds trust, boosts reputation, and matches consumer values. When companies take part in CSR activities, like environmental sustainability projects or community programs, they show a commitment to ethical practices and social well-being. This commitment can build trust among consumers, who are more likely to stay loyal to brands they see as responsible and trustworthy. Boosting a company's reputation is another key benefit of CSR. Brands that actively engage in CSR initiatives often get positive media coverage and public recognition, which can improve their overall image. For example, companies like Patagonia and Ben & Jerry's are well-known for their strong CSR efforts, which have helped build their positive reputations and loyal customer bases. This improved reputation can set a brand apart from its competitors and attract a dedicated following.

Also, CSR aligns with the values of modern consumers, especially younger generations who prioritize ethical consumption. Many consumers today are willing to pay more for products from companies that show social and environmental responsibility. This alignment with consumer values can lead to increased brand loyalty, as customers feel that their purchases support causes they care about. For instance, TOMS Shoes' "One for One" program, which donates a pair of shoes for every pair sold, has built a loyal customer base that values the company's social mission. In summary, CSR activities can build trust, improve reputation, and align with consumer values, all of which contribute to increased brand loyalty.

Now play the audio.

Question

Provide a summary on the claims made in the lecture by highlighting and emphasizing the assertions made in the reading passage.

Transcript of the Audio of the Lecture on the Effects of Corporate Social Responsibility on Brand Loyalty

Curious about what a good TOEFL score looks like? Check it out first, then explore the Integrated Writing sample answers!

Sample Responses for the Integrated Writing Task on the Effects of Corporate Social Responsibility on Brand Loyalty

A comprehensive analysis of various responses is provided below, enabling you to identify areas requiring improvement to achieve your target score.

High-Level Response

Rater's Comment

This response effectively summarizes the main points from both the reading and the lecture, demonstrating a clear understanding of the material. The essay is well-organized, with each paragraph addressing a specific point of contention between the reading and the lecture. For example, the first body paragraph contrasts the reading's view that CSR builds consumer trust with the lecture's argument that CSR initiatives can be perceived as insincere, leading to distrust. This shows a clear relationship between the two sources. The response also uses appropriate transitions to signal the relationship between the reading and the lecture, such as "In contrast" and "Furthermore," which helps maintain coherence and flow. The language is clear and concise, with strong control over grammar and vocabulary. There are no significant errors that hinder understanding, and the essay remains objective throughout, avoiding personal opinions.

Overall, this response meets all the criteria for a high score. It successfully presents all key information from both the reading and the lecture, is well-organized and coherent, and demonstrates strong language control with only minor errors. The response is also within the word limit, making it concise and to the point.

Mid Level Response

Rater's Comment

This response provides a summary of the main points from both the reading and the lecture, but it has some limitations that prevent it from achieving a higher score. The essay is generally well-organized, with each paragraph addressing a specific point of contention between the reading and the lecture. However, there are some coherence issues, such as the lack of clear transitions between paragraphs. For example, the transition between the second and third paragraphs could be smoother to enhance the flow of ideas. There are also a few grammatical errors that affect the clarity of the response. For instance, the sentence "The reading says that cultural appropriation can strip cultural elements of their original significance and perpetuate stereotypes" could be clearer with better punctuation. Additionally, the phrase "The professor uses the popularity of yoga in the West as an example, explaining that it has led many to explore Indian philosophy and spirituality" could be rephrased for better clarity.

Despite these issues, the response does a good job of summarizing the main points from both the reading and the lecture. It demonstrates an understanding of the material and provides relevant examples to support its points. However, the coherence and grammatical issues, along with the lack of clear transitions, prevent it from achieving a higher score. The response is also within the word limit, making it concise but lacking in some areas of clarity and coherence.

Strategies for Taking the Integrated Writing Task on the Role of Space Exploration in Advancing Science

Here are the strategies for taking the Integrated Writing Task.

• Read the passage carefully and taking concise notes on key points is ideal.
• Listen actively to the lecture, noting its relationship to the reading.
• Begin your response by clearly stating how the lecture relates to the reading.
• Explain any contradictions or connections between the reading and lecture.
• Integrate information from both sources throughout your essay.
• Use clear transitions and attributions for information from each source.

Prepared to enhance your TOEFL writing skills? Our collection of example responses and professional tips is here to support you in your journey. It's time to put your abilities to the test with some hands-on practice!

Additional Reads:

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